Hit of the Week: Chain Leader Magazine

Our restaurants are Twitter-pated! The hit of the week is another strategic placement on behalf of our clients about their use of popular micro-blogging service Twitter. Tender Greens and Maggiano's Little Italy are interviewed and featured in an article in the May issue of Chain Leader Magazine about restaurants "All A-Twitter."


JS2 Communications helped Tender Greens set up their Twitter account and walked them through a "Twitter 101" crash course. Tender Greens quickly learned what to tweet, how to tweet in their appropriate voice, how to generate the most meaningful followers and get the most value out of this direct-to-customer tool.

The result: Tender Greens is currently slightly above 800 followers who they can bounce ideas off of, give exclusive information about new restaurants openings, construction updates, specials and new products. The challenge with a restaurant's Twitter is how to quantify the tweets and followers into actual "butt-in-seats." Tweeting their daily specials keeps Tender Greens top of mind for hungry potential customers at their desks. Here at the JS2 Communications offices, daily specials are usually too tempting for us to resist and we end up going to the new West Hollywood location at least 3 or 4 times per week.

Maggiano's Little Italy's Twitter is managed by Michael Breedlove. He used creative contests and ideas to generate awareness among the Twitosphere about Maggiano's and gain more followers. They are currently doing a contest which if they can reach 7,500 followers by May 31, 2009 Maggiano's will grant a wish with the Make-A-Wish Foundation in honor of their Twitter followers, $1 for every follower.

This placement builds awareness for Tender Greens and Maggiano's as innovative leaders in their industry using Twitter in creative ways that benefit their business and poise them for further growth and expansion. The article offers 8 tips for savvy tweets recommended by Erik Oberholtzer of Tender Greens, Michael Breed of Maggiano's Little Italy, and yours truly of JS2 Communications.

SIRCUIT® Cosmeceuticals Introduces New Anti-Aging Treatment Serum

The secret to perfect healthy skin is finally out! SIRCUIT® Cosmeceuticals, the all natural Chirally Correct skincare line, debuts a powerful brand new anti-aging regeneration complex to address the specific needs of aging skin.

Oraia is a powerful serum that uses a full spectrum of 22 potent vitamins and antioxidants that work synergistically to control the many different types and causes of free radical damage and aging. When used daily for six weeks, it is clinically proven to provide proper nutrition which stimulates collagen production and the growth of new healthy cells. Benefits include:

95% more youthful
90% more hydrated
86% texture improved
61% wrinkles lessened
90% firmness improved
81% quality improved

“Oraia is unlike any other product anyone may have seen and tried,” says Michael Wolfgeher, president and founder of SIRCUIT® Cosmeceuticals. “It is a Chirally Correct product to ensure the best possible results while virtually eliminating adverse reactions.”

Oraia has high concentrations of anti-inflammatory, skin strengthening, healing and skin perfecting ingredients. Featured anti-oxidants include:

D- Quercetin - Has anti-cancer, anti-ulcer, anti-allergy, and anti-inflammatory activities. It protects skin cells from oxidative and chemical pollutant stress
D-Boldine - It has strong free radical scavenging activity and it is an effective anti-inflammatory and anti-microbial ingredient
L-Superoxide Dismutase - This super antioxidant helps to prevent aging by eliminating the chain reactions that are caused by free radicals
L-Ascorbic Acid (Vitamin C) - It stimulates collagen production and it’s a powerful antioxidant
D-Alpha-Tocopherol - It helps to reduce the damage caused by sun exposure and limits the production of cancer-causing cells
Resveratrol and Polydatin - An anti-oxidant, anti-inflammatory, vasodilator ingredient that stimulates cellular proliferation and collagen synthesis
Aminoguanidine - Helps to preserve the protein structure by preventing collagen fibrils from becoming brittle, thereby maintaining soft and supple skin

Oraia’s powerful moisture rich, natural ingredients are perfectly blended for absolutely beautiful, healthy skin.

Oraia retails for $225 for a 1.7oz. bottle and is available online at http://www.sircuitskin.com/.

About SIRCUIT® Cosmeceuticals

Founded in 2001 by Michael Wolfgeher, SIRCUIT® Cosmeceuticals offers a complete line of professional, high-performance skincare products using the latest in Chiral Technology. Based in Los Angeles, CA, SIRCUIT® Cosmeceuticals blends the best of both science and beauty to produce super-charged, super-concentrated skincare products that are free of artificial colors, fragrances, parabens, chemical preservatives and always cruelty free. With both retail and professional lines, SIRCUIT® Cosmeceuticals is sold to dermatologists, cosmetic surgeons, resorts, medical spas, day spas and is shipped to retail customers worldwide.

Posted by Carlos Torres, Senior Account Executive