My Network

After 12 years working in the public relations industry, I finally got my act together last year and joined a professional organization, New York Women in Communications. I didn’t know much going in except that my former boss Joan Cear (managing director at G.S. Schwartz), a woman I respect and admire very much, was very involved and got a lot out of it so I figured if it worked for her, it might work for me. Joan suggested I start by joining a committee so I looked through the options and settled on Integrated Marking and Communications, which seemed most closely related to my experience. This was indeed the best way for someone like me, a mingling-averse homebody, to get involved in a professional organization – I quickly and painlessly got to know several women who could serve as “security blankets” for me at industry events. Rather than fighting my usual instincts to run and hide in a corner, I could now attend events that I was interested in and easily mingle with ladies I already knew.

As the year went on, I became more involved in the committee, regularly writing articles for the monthly newsletter and even getting the opportunity to interview one of the winners of the Matrix Awards (the Oscars of women working in communications fields) for the Matrix Journal (thanks Leslee Dart). In fact, the outgoing VP and Director recently asked me to take on the role of incoming Director, to which I readily agreed.

I also, at Joan’s urging, signed up to become a mentor and this past Monday met my mentee, who happens to be adorable. I never had a formal mentor/mentee relationship but like many of the successful women in the room at the orientation, I have worked with several women throughout the course of my career who supported my professional development and I wanted to pay it back. I look forward to seeing what will come of it.

As I reach the end of my first decade in business, I have learned so much but know there is so much more knowledge out there to be had. As things change at a deliriously fast pace, I can now benefit from wise women who came before me, who have seen it change before and lived to tell the tale.

Hit of the Week: San Fernando Valley Business Journal

As a result of an earlier placement we garnered for our client Doug Pick of DAP World, who was honored for his work with a non-profit called New Horizons, San Fernando Valley Business Journal reporter Mark Madler reached out to see if Doug would be interested in being interviewed for an entrepreneur profile - of course he was! The resulting placement was fabulous, highlighting Doug's business trajectory over the past 17 years - a start in children's marketing at A&M Records, a few product misfires along the way (like a device that alerts guys to put the toilet seat down) and the founding of DAP World 17 years ago.

NY WICI Matrix Award Highlights

Yesterday, I had the pleasure of attending New York Women in Communication’s Matrix Awards for the first time. Some highlights:

- Brian Williams – hubba hubba! Not only is he charming, intelligent and soothing, but he’s quite the looker as well. I couldn’t take my eyes off of him. His honoree, Campbell Brown, wasn’t too shabby either.

- S. Epatha Merkerson – so that is how you pronounce her name. After 15 years of watching “Law & Order” religiously, I finally had an answer. She seemed genuinely humbled to be introduced by Jeff Zucker of NBC, going in for a professional handshake but instead being engulfed in a hug.

- Donny Deutsch – I am not usually a fan but I thought his introduction of Linda Sawyer was really genuine, leaving me feeling like I would love to have her as a boss.

- Monica Langley – I wasn’t familiar with her work at the Wall Street Journal but I thought her speech was really interesting, discussing how she used her intuition and people skills to go beyond the headline to get the story.

- Leslee Dart – I interviewed her for the Matrix Journal so was really interested in what she had to say. But first Jessica Lange and Tom Hanks raved about her endlessly. Their publicist. I was shocked that they would show up, let alone sing her praises like they did. Publicity is such a thankless job but certainly not for Leslee yesterday. Tom Hanks was charming but did anyone expect anything less.

- Sherri Rollins Westin - serenaded by Elmo, what more can I say? And she apparently has a really funny daughter.

So glad I went and have become a part in the past year of such a powerful and rewarding organization. Who knows, maybe one day I will be the PR recipient.

Bold Names

It occurred to me as the fascinating albeit terrifying story about the so-called Craigslist Murderer began to unfold this week that Philip Markoff has something in common with Scotland’s Susan Boyle: Instantaneous, world-wide name recognition in the blink of an eye. For two very different reasons, both Markoff and Boyle became over-night sensations whose Q ratings (the rating of one’s overall “fame”) blasted through the stratosphere like a NASA Space Shuttle.

Sadly, the public is introduced to people like Markoff through real-time, mass media obsession with much more frequency than to the Susan Boyles of the world: For every Miracle-on-the-Hudson hero like Chelsey “Sully” Sullenberger, there are 20 Bernie Madoffs. And it seems that when a true hero like Captain Richard Phillips pops onto the scene, the public is given a kind of gift; an opportunity to identify with someone who seems just as regular as you or me but for a specific set of circumstances that results in mass awareness and genuine admiration.

Here is the thing about Susan Boyle: Her story is authentic. Despite what some of my more cynical friends have to say about her, there is no way, despite all the PR and marketing savvy entertainment companies have developed over the years, that Susan Boyle could have been manufactured. And because of the massive growth of media portals over the past decade, we all came upon her in ways that seemed tailored to our individuality: YouTube and the New York Times; Twitter and The Today Show; FaceBook and CNN.com. Another interesting by-product of the Susan Boyle phenomenon is that her story sometimes connected us with people who were not previously on our radar. I have a friend who heard about Susan in the beauty parlor by the client of her hairdresser who had recently had a baby and was feeling very sheltered and disconnected from the world until she found Susan on the internet. According to my friend, the woman’s enthusiasm in sharing the news of Susan Boyle’s astonishing audition for “Britain’s Got Talent” was just as powerful as the evidence of Susan’s talent itself. Even Simon Cowell would be impressed.

When I heard about Philip Markoff earlier this week, I knew to prepare myself for the hundreds of follow-up stories that would be filed in the days to come. Sure enough, the media, in all their shark-in-the-water frenzy, sliced and diced the story with cold precision. There was the reporting of stolen underwear and the Gray’s Anatomy textbook-cum-automatic pistol hiding place; the preppy image of a pre-med fiancé juxtaposed against the portrait of a woman-hating psychopath killer. The coverage overwhelmed the senses and demanded that we PAY ATTENTION! Even as we wanted to look away, Craigslist CEO Jim Buckmaster gives and eloquent defense of the website’s safety policies in an interview this morning with The Today Show’s Matt Lauer.

So, we are left to wonder when the next heroine or villain will bump Markoff and Boyles off the proverbial front page and what that will feel like. It seemed as if Susan’s 15 minutes were about to be challenged earlier this week when another “Britain’s Got Talent” contender, 12-year-old Shaheen Jafargholi, came along and was christened by the world media in interview after interview. Not so fast! – a new video has suddenly (and miraculously?) emerged of Boyle performing 20 years ago pumping new life into the Susan Boyles news cycle. Similarly, today’s Markoff news was about the 24-hour suicide watch under which he has been placed has propelled his story into its sixth day. Let’s hope the next overnight sensation will be more Boyles and less Markoff; we could all use some more of that right now.

Posted by Jeff Smith, CEO

Explore-A-Story: A Celebration of Books

On Sunday, April 19th, more than 700 guests attended “Explore-A-Story: A Celebration of Books,” a family festival and fundraiser celebrating The Wonder of Reading’s purpose: to inspire in children the love of reading. ArcLight Cinemas Hollywood was transformed into a carnival-like atmosphere complete with celebrity readers (Shia LaBeouf, Jesse McCartney, Madison Pettis, et al), children’s book authors (Hope Anita Smith, Ann Whitford Paul, Elisa Kleven, et al), walk-around book characters, food from California Pizza Kitchen, art activities, book signings, and a book fair by Barnes & Noble Booksellers.

Other entertainment included the Invertigo Dance Theatre, which performed a dance to Where the Wild Things Are; music by Mariachi Cielo Nuevo; the Guild Opera Company, which performed Little Red Riding Hood and David Prather.

Despite the heat, children and their families had a terrific day and supported a wonderful organization.

Posted by Amy Fuller, Assistant Account Executive

Hit of the Week: Restaurants using Twitter in Reuters

As more people jump on the Twitter bandwagon, it becomes increasingly difficult to stand out in a crowded space. The goal, as media relations-focused PR professionals, was to figure out how to leverage our clients’ presence on Twitter to get them placed in a story that highlights them as being innovative and successful at what they do.

We worked with Reuters to develop a story about how restaurants are using Twitter to help boost their business, reach out directly to their customers on a more personal level and establish their brand. Inspired by the Kogi BBQ phenomenon here in Los Angeles, we gave the journalist a list of different types of restaurants and chefs who Twitter well, pitched how Twitter is a powerful direct to consumer communication tool for small business like restaurants, and hooked her up with some restaurant marketing and advertising gurus. The result: an amazing article that featured three of our clients - Tender Greens, Rush Street and Maggiano’s - alongside major companies like McDonald’s, Burger King and Starbucks as trendsetters and examples of restaurants that are creatively using Twitter.

Reuters is a business news syndicate that is distributed to 15.3 million outlets internationally. This article was picked up by more than 35 online business, technology, lifestyle and food outlets in the U.S. and internationally including Yahoo! News, Forbes, Money.CNN.com, WashingtonPost.com, Portfolio, ABC News, PC Mag and more. The story resulted in an instantaneous increase of followers for each of our clients, large amount of Twitter chatter, re-tweets with links to the article, and interest from other media and experts in the industry.

To read the Reuters article, click here: http://www.reuters.com/article/lifestyleMolt/idUSTRE53I11Z20090420?sp=true

To see the Twitter chatter and people linking to the article click here: http://search.twitter.com/search?q=Reuters+twitter+restaurants

Posted by Christina Wong, Account Executive

The State of the Cocktail in Paris

Paris is known for many things – romance, art, food, wine, literature – but it has never been known for cocktails. And why should it be? Parisians have all that wine to drink; though only the size of Texas, France produces more wine than any other country in the world. Many of France’s traditional cocktails include wine as a main ingredient (Kir Royal, etc.) or consist of sweet apertifs, not meant for an evening of imbibing. I’m not a big cocktail drinker myself; I enjoy the occasional margarita or Manhattan, but I don’t do much barhopping these days. Though when I was in Paris for my Honeymoon last week, I couldn’t help but be distracted by the budding cocktail culture there. “Budding” may be a bit generous. Most of the cocktail lists I saw at bars consisted of drinks you can find in nightclubs in Tijuana. It was truly hilarious to see these hip, well-healed Parisians drinking “Sex on the Beach” and “Blue Hawaiians.” I’m not sure how this happened and the hangovers these types of drinks cause surely give the French yet another reason to despise Americans.

There were, however, a few happy exceptions. I didn’t get a chance to go there, but right before I left the New York Times did a great piece about a bar called L’Experimental Cocktail Club which takes its cocktails as seriously as we do in LA. We did go to an American/British themed bar called Sir Winston not far from the Arc de Triomphe which had a decent selection of whiskeys and scotches and a very cool candlelit basement bar. Our last night in France, we stayed at the new Phillip Stark designed hotel, Mama Shelter, and had dinner at the restaurant there. We were very tempted by the cocktails after dinner – all the same types of cocktails you would find at any high-end restaurant in LA – but alas, too much champagne and red wine and a too-early wake-up call the next morning got in the way of a taste-test. Next time!

Posted by Amanda White, Account Supervisor, Newlywed

Hit of the Week: Sircuit Skin in America Spa

This February, Sircuit Skin Cosmeceuticals, an advanced anti-aging skincare line, partnered with JW Marriott Cancun Resort & Spa to be the signature skincare line offered at the award winning, AAA Five Diamond/Five Star resort. Rated as one of the top resorts and spas in Mexico, the exquisite Cancun hotel offers an exclusive Mayan-inspired spa featuring 35,000 square feet of spiritual revitalization, making it a perfect fit for Sircuit products and treatments.

This week’s best clip comes from American Spa magazine, a publication designed for day spa owners, managers and personnel. The Sircuit Cosmeceuticals and JW Marriott Resort & Spa relationship was announced in the Industry News section.

By expanding globally, people around the world will be exposed to a skincare line that is not only good for the skin and body, but contributes to overall well-being and skin health. With a presence in Australia, China and Europe, the JW Marriott Cancun in Mexico is a welcome addition to the Sircuit family.

Posted by Amy Fuller, Assistant Account Executive

Grilled Cheese Month

April is Grilled Cheese Month and here at JS² Communications HQ we are obsessed cheese fanatics.  Melted together between hot, buttered slices of bread and it's almost a little piece of heaven.  Our clients Patinette, Ivan Kane's Café Wa s and Rush Street serve a darn good grilled cheese sandwich and we recommend them to anyone looking for a bite of gooey goodness!

For lunch, the best grilled cheese in close proximity to our office in West Hollywood is at Joan's On Third.  We all dream about it at our desks and argue over whether we should get it with bacon, slices of tomato or ham.  My personal favorite is a fresh slice of heirloom tomato with the rationale that adding a slice of tomato then makes the grilled cheese sandwich healthier.

Our chef's swear by the type of bread that makes their grilled cheese the best.  Chef Glen Ishii of Noé Restaurant & Bar at the Omni Hotel Los Angeles uses Asian bakery bread, easily found at 99 Ranch or any other Asian-owned bakery, which give his grilled cheese sandwiches a soft, pillowy texture. Chef Alex Reznik from Ivan Kane's Café Wa s makes his with slices of house made brioche grilled with truffle oil and stuffed with French Emmenthaler and Morbier cheeses.

Here are our tips for how to make the best grilled cheese sandwich:

• Use nice quality bread!  A more dense bread gives your sandwich a heartier quality whereas a lighter, softer bread from an Asian bakery is almost light as air

• Kraft Singles American Cheese slices are just not right!  It may be a part of everyone's childhood but a fine gourmet chunk of cheese really makes the difference in flavor. Use a nice blend of cheeses

• Use real butter.  Not Pam, margarine, I Can't Believe It's Not Butter, or fake butter substitute.  Real butter adds real flavor and gives the bread a nice crunch

• Do add bacon

• Grill on low heat so the cheese will melt without burning your bread

Happy Grilled Cheese Month to all!

Posted by Christina Wong, Account Executive, Foodie

SIRCUIT® Cosmeceuticals Introduces New Anti-Aging Treatment Serum

The secret to perfect healthy skin is finally out! SIRCUIT® Cosmeceuticals, the all natural Chirally Correct skincare line, debuts a powerful brand new anti-aging regeneration complex to address the specific needs of aging skin.

Oraia is a powerful serum that uses a full spectrum of 22 potent vitamins and antioxidants that work synergistically to control the many different types and causes of free radical damage and aging. When used daily for six weeks, it is clinically proven to provide proper nutrition which stimulates collagen production and the growth of new healthy cells. Benefits include:

95% more youthful
90% more hydrated
86% texture improved
61% wrinkles lessened
90% firmness improved
81% quality improved

“Oraia is unlike any other product anyone may have seen and tried,” says Michael Wolfgeher, president and founder of SIRCUIT® Cosmeceuticals. “It is a Chirally Correct product to ensure the best possible results while virtually eliminating adverse reactions.”

Oraia has high concentrations of anti-inflammatory, skin strengthening, healing and skin perfecting ingredients. Featured anti-oxidants include:

D- Quercetin - Has anti-cancer, anti-ulcer, anti-allergy, and anti-inflammatory activities. It protects skin cells from oxidative and chemical pollutant stress
D-Boldine - It has strong free radical scavenging activity and it is an effective anti-inflammatory and anti-microbial ingredient
L-Superoxide Dismutase - This super antioxidant helps to prevent aging by eliminating the chain reactions that are caused by free radicals
L-Ascorbic Acid (Vitamin C) - It stimulates collagen production and it’s a powerful antioxidant
D-Alpha-Tocopherol - It helps to reduce the damage caused by sun exposure and limits the production of cancer-causing cells
Resveratrol and Polydatin - An anti-oxidant, anti-inflammatory, vasodilator ingredient that stimulates cellular proliferation and collagen synthesis
Aminoguanidine - Helps to preserve the protein structure by preventing collagen fibrils from becoming brittle, thereby maintaining soft and supple skin

Oraia’s powerful moisture rich, natural ingredients are perfectly blended for absolutely beautiful, healthy skin.

Oraia retails for $225 for a 1.7oz. bottle and is available online at http://www.sircuitskin.com/.

About SIRCUIT® Cosmeceuticals

Founded in 2001 by Michael Wolfgeher, SIRCUIT® Cosmeceuticals offers a complete line of professional, high-performance skincare products using the latest in Chiral Technology. Based in Los Angeles, CA, SIRCUIT® Cosmeceuticals blends the best of both science and beauty to produce super-charged, super-concentrated skincare products that are free of artificial colors, fragrances, parabens, chemical preservatives and always cruelty free. With both retail and professional lines, SIRCUIT® Cosmeceuticals is sold to dermatologists, cosmetic surgeons, resorts, medical spas, day spas and is shipped to retail customers worldwide.

Posted by Carlos Torres, Senior Account Executive