Cut to last week. I had been suffering with a bad cold/flu (not the swine flu!) and stuck at home unable to do much but watch TV. After watching countless hours of pointless TV, I could not help but be drawn in by McDonalds’ McCafe commercials. After all, they spent a record $100 million on a marketing blitz to promote their new espresso drinks, and after watching so many McCafe commercials and seeing billboards everywhere across town, I just had to have McCafe.
But there was a hurdle – I don’t go to McDonalds. I hadn’t had a meal there since elementary school, and did not revel in breaching those golden arches. But Vanessa said she’d go with me, and pay, so I decided to take her up on her offer. I got the Iced McMocha (they should call it that!) with nonfat milk and Vanessa got the McCappuccino with whole milk. Peering through the window at the drive-through I watched the lady press a button on the espresso machine and out-flowed our drinks.
First sip – ugh. The chocolate was good, but there was some kind of spoiled milk/chemical aftertaste that I just couldn’t stomach. Down the drain the McMocha went. Vanessa thought that her McCappuccino was lackluster. Foam/milk/espresso ratio was off and the espresso: rancid.
After wasting $5.55 on bad coffee, we started discussing how many of our clients put so much effort into their coffee programs, and how thankful we are for that.
- At La Grande Orange, (just opened in Santa Monica), they use Mr. Espresso brand beans which are roasted over oak wood in Oakland and favored by great chefs like Alice Waters and Bradley Ogden.
- At Morels they’re making Shakeratos all summer long, my favorite Italian iced coffee in addition to brewing several varieties of sustainably produced beans from Equator Estate Coffees in individual French presses.
- At RockSugar they make my favorite Vietnamese Coffee, brewed at your table and mixed with sweetened condensed milk – tastes like chocolate.
- At Zucca, you can have a classic Italian espresso made with Illy.
Don't all those options sound nice?
1 comment:
Good post, and thanks for the heads up. The ubiquitous advertisements were about to break through to my no fast food policy as well. I am a big fan of CBTL myself, and of the smaller but just as expert coffee houses, like 'Kalaheo Cafe' in my hometown of Kauai, Hawaii. Their chai tea with soy is my favorite!
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