Friday, July 10, 2009

Hit of the Week

On July 3rd our client Improv Aware Driver, an online defensive driving course received a fabulous placement on The article was a homerun because it emphasized the course’s points of differentiation, including its fun and humorous approach to what is a traditionally dry subject matter. It also gave readers a complete overview of course and highlighted the course’s two main benefits – a mandatory 10% insurance discount for three years and qualification for point reduction on the participant’s license. is a daily news and entertainment hub comprised of several regional editions and has over eight million visitors per month. The site covers every topic you can think of, so when we found the national insurance industry writer we knew it would be the perfect fit. Our client was thrilled with the placement and expressed how this is exactly the type of placement we were hoping to achieve.

Check out the course’s website, it’s definitively something to laugh about!

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