Wednesday, June 3, 2009

Hit of the Week: New York Times “Wheels Blog”

On May 18, our client Improv Aware Driver was one of the first four DMV approved online defensive driving courses to launch in New York state, allowing New Yorkers to qualify for a mandatory 10% three-year insurance discount and a four-point reduction on their driving record, without ever leaving the comforts of their home. With the intension of beating the competition, we reached out to a sampling of high-profile media outlets to arrange for our story to break the morning of the launch. With a few personalized pitches and some additional follow-up calls, we were thrilled to get a message from one of the New York Times Wheels bloggers late Friday afternoon. After providing some additional information, a couple of website URLs and scheduling a few interviews, our story on online defensive driving courses was posted on Monday morning featuring a quote from the company founder, Gary Alexander and a direct link to our client’s website! Though we were one of four approved online courses launching that day, Improv Aware Driver was the only course named and described in the New York Times article. If you live in New York State and are looking for an easy and convenient way to save on car insurance, check out

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