“For Never Was a Story of More Woe Than This of Juliet And Her Romeo”

At JS2, we are constantly pushing ourselves to be better PR professionals and to that end, we recently instituted a bi-weekly creativity project. For our first project, the staff teamed up in pairs to develop a story pitch around William Shakespeare’s classic love story, Romeo & Juliet. Once the creative was in, we were thrilled to realize that each team had used a different angle to pitch – Gina and Christina suggested plant-based natural remedies as an alternative to expensive doctor visits, offering Friar Lawrence as spokesperson; Liz and Amy used the opportunity to talk about the alarming statistics of teen suicide and what we as a nation can do to combat the epidemic, Chris and I promoted To Be or Not To Be Nurses, tailored childrearing services for Elizabethan parents and Carlos and Amanda provided a crisis communications statement from Ye Olde Dagger Company, unfortunately caught up in the tragedy as the weapon of choice for poor Juliet.

Click on the link below to view all entries:
http://www.docstoc.com/batch/oOTBAwOM19Z9LTCTXRf-WA==/vanessa-kristal/2009-03-27

Posted by Vanessa Kristal, Account Executive